Spotlight On: ‘That Crafty Stitch’ & ‘Her Small Biz’
Spotlight On: ‘That Crafty Stitch’ & ‘Her Small Biz’ Introducing a serial entrepreneur that BIPC customers may recognise! Meet Sam Webber, founder of ‘Her Small Biz’ and ‘That Crafty Stitch’. How it all Started After a hugely successful retail career, managing flagship stores for the Arcadia Group in London and the Southwest, Sam was burnt out. Retail had changed and she lacked the autonomy she craved. Realising that the life she was living didn’t align with her true values anymore, she quit! Sam worked in part-time admin roles (some of which she deliberately had to ‘dumb down’ her CV to get due to overqualification!) and focused on starting her first business. Then one Sunday evening in March 2020, Sam received a call from her employer and was let go from her lifeline job! Simultaneously Boris announced that mask-wearing would become mandatory in all indoor spaces. That night Sam made, photographed, and listed 10 different mask designs on her Etsy shop and instantly started getting orders. Covid proved to be the catalyst for her Etsy store, going from around 10 to 150 orders overnight! Sam had enormous envy for those who had been furloughed and were spending their days relaxing in