Business & IP Centre Devon


The Business & IP Centre at Exeter and Barnstaple Libraries host a range of events and workshops to suit start-ups, entrepreneurs or businesses looking to learn new skills or research their industry.

Webinars run weekly on a variety of subjects and are a great way to get an overview of a new topic, or a refresher which can help you to look at your business plan in a new light. Whether you’re just starting out or an established business looking to grow, our webinars are useful, inspiring and informative.

One-to-ones are useful for enquiring about how you can access business information and support, to discuss a problem or question you have in a specific area of your business, or to find out more about Intellectual Property. Find out more information on our 1-to-1s page.

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Beyond SMART goals

September 24, 2021 @ 10:00 am - 11:00 am

Explore SMART goals, how they can help you get what you want and how you can push beyond ‘Realistic’ to achieve something ‘Remarkable’.

When setting goals, many people aren’t specific enough in defining what they want. If your goals aren’t clearly defined, it’s hard to know when you have achieved them. If you don’t know where you are going, how will you know if you have arrived? Getting clearly defined goals means that all your plans, actions and intentions are driven by a focal point, keeping you on course.

The most used goal system is SMART goals.

  • Specific
  • Measured
  • Ambitious
  • Realistic
  • Timescale

And that’s a great starting point. But Realistic goals can hold you back!

When President Kennedy set the goal of putting a man on the moon within a decade in 1961, few people thought that goal realistic but on 20th July 1969 it had been achieved.

“The size of your dreams must always exceed your current capacity to achieve them. If your dreams do not scare you, they are not big enough.” ― Ellen Johnson Sirleaf

In this session we will explore SMART goals, how they can help you get what you want and how you can push beyond Realistic to achieve something Ridiculous and Remarkable.

About Nigel:

As founder and Director of the Nican Group, I support our clients by advising them on Digital Marketing, website and engagement strategies. I believe business success happens through understanding customers, especially their motivations and the online journey they take to buy from you. No amount of passion or commitment can overcome a poorly designed sales and marketing process.

Within the Nican Group, we have three specialist agencies, WNW Digital, focusing on Digital Marketing, Daneswood, a website and ecommerce specialist and Abundant Fish, a creative agency for start-ups and SMEs. We are based in the heart of Exeter City Centre.

Working with hundreds of companies over the years, we know exactly how to design and deploy a marketing process to give you the income and creative freedom you want.

Booking/Joining information

This is a Zoom webinar – details will be sent to you 24 hours before the session via email. The session will be recorded for BIPC Devon’s archive. You are free to leave your cameras on or turn them off as you prefer. There will be a chance to ask questions during the session, which you can do via video/audio or by using the Zoom chat function.

If there is anything we can do to help you access this session more easily, please do get in touch at

Booking Details

Use the booking link below to book your place at this event.


September 24, 2021
10:00 am - 11:00 am
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