Business & IP Centre Devon


The Business & IP Centre at Exeter and Barnstaple Libraries host a range of events and workshops to suit start-ups, entrepreneurs or businesses looking to learn new skills or research their industry.

Webinars run weekly on a variety of subjects and are a great way to get an overview of a new topic, or a refresher which can help you to look at your business plan in a new light. Whether you’re just starting out or an established business looking to grow, our webinars are useful, inspiring and informative.

One-to-ones are useful for enquiring about how you can access business information and support, to discuss a problem or question you have in a specific area of your business, or to find out more about Intellectual Property. Find out more information on our 1-to-1s page.

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Creating a Brand Image & Recognisable, Relatable Content

April 3, 2023 @ 11:00 am - 12:00 pm

Learn how to create content that your customers can relate to and will make them trust you enough to buy. – Part of Women in Business

PLEASE NOTE: This session is part of BIPC Devon’s Women in Business course, session are open to Devon-Based business women.

You’re scrolling through your Instagram feed and you see a post appear and before you even check the handle or read the caption, you know exactly who has created this content.

Maybe it’s the colours or shapes that you recognise? Maybe it’s the font or some other design elements that tipped you off?

You read the caption and it feels like this post was written especially for you, like they understand you on a very personal level and you feel seen, heard and understood.

How do they do this?

In this session, we will cover the basics of:

  • Creating a strong brand for your business
  • Defining your brand strategy
  • Creating your brand identity
  • Creating your content strategy
  • Making your content relatable

Upon leaving this webinar you will have a much greater understanding of how a strong brand strategy and identity will allow you to build relationships with your audience and eventually turn them into loyal customers. You will be equipped with a strategy for creating content that your customers can relate to and will make them trust you enough to buy.

About Your Host

Stacey Sheppard is a business owner, freelance writer and multi-award-winning interior design blogger. Her blog The Design Sheppard, has ranked as one of the top interior design blogs in the UK every year since 2012. Working in the print and digital media industry for the past 14 years, Stacey has helped countless brands to tell their story in the media. Gaining enormous insight into how strong brand identity can help businesses to stand out and attract their ideal customers, Stacey has put this knowledge to good use in creating The Tribe, a small boutique coworking space for female entrepreneurs in Totnes.

Having found that working from home can be a lonely and isolating experience that does not foster creativity and knowing many female entrepreneurs in a similar situation locally, Stacey decided to set up a dedicated space to allow women in business to come together in a supportive and collaborative environment that encourages growth.

In 2021, The Tribe won two business awards and Stacey was also a finalist in the Women in Business Awards.


Zoom webinar – joining details are available on the Online Event page and included in reminder emails.


Closed Captions are available and can be turned on for any user via your own Zoom settings.

Recordings are available for those who may wish to revisit the topic.

The session will be recorded for BIPC Devon’s archive. You are free to leave your cameras on or turn them off as you prefer. There will be a chance to ask questions during the session, which you can do via video/audio or by using the Zoom chat function.

If there is anything we can do to help you access this session more easily, please do get in touch at

Booking Details

Use the booking link below to book your place at this event.


April 3, 2023
11:00 am - 12:00 pm
Event Category:
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