The Business & IP Centre at Exeter and Barnstaple Libraries host a range of events and workshops to suit start-ups, entrepreneurs or businesses looking to learn new skills or research their industry.
Webinars run weekly on a variety of subjects and are a great way to get an overview of a new topic, or a refresher which can help you to look at your business plan in a new light. Whether you’re just starting out or an established business looking to grow, our webinars are useful, inspiring and informative.
One-to-ones are useful for enquiring about how you can access business information and support, to discuss a problem or question you have in a specific area of your business, or to find out more about Intellectual Property. Find out more information on our 1-to-1s page.
Creating a brand-led customer experience
Most people think of a brand as ‘the icing on the cake,’ something extra that’s layered on top of the business strategy, products and services to make it look more appealing. In this workshop, we’ll look at why thinking of your brand as a fundamental ingredient in the cake is better for your business.
We’ll discuss how infusing your brand into every aspect of your business can create an experience that engages and delights your customers and turns them into loyal fans.
What we’ll cover:
• The importance of building your brand as an integral part of your business
• How a brand-led customer experience can help your business stand out
• How to map out the customer journey and identify key touchpoints
You’ll leave this workshop with a greater understanding of the customer experience and some actionable tips and strategies for creating an experience for your customers that helps your business succeed.
Tanya is a small business branding specialist. Her business, Me & Spirit Design Studio helps women-led creative businesses craft purposeful brands that not only feel deeply authentic but are strategically designed to enchant their customers, elevate their business and bring their vision to life.
Tanya’s proven brand strategy framework bridges the gap between strategy-led design and creative self-expression. Her transformative process combines psychology, strategy, visual storytelling and intuition to create swoon-worthy brands that help creative businesses flourish.
Tanya is the host of the Following the Creative Spirit Podcast where she shares a mix of inspiring conversations celebrating creativity, exploring the creative process and following your passion – along with plenty of encouragement and practical advice for running a creative business.
As an artist, illustrator and printmaker, Tanya has first-hand experience of the struggles specific to creative businesses and is able to provide support with brand strategy and identity, web design, creating a stellar client experience and creative direction. Follow along on Instagram @me.and.spirit for lots of branding tips and advice
Use the booking link below to book your place at this event.