Business & IP Centre Devon

Events

The Business & IP Centre at Exeter and Barnstaple Libraries host a range of events and workshops to suit start-ups, entrepreneurs or businesses looking to learn new skills or research their industry.

Due to Covid-19, many of our events are currently hosted online, via Zoom.

Webinars run weekly on a variety of subjects and are a great way to get an overview of a new topic, or a refresher which can help you to look at your business plan in a new light. Whether you’re just starting out or an established business looking to grow, our webinars are useful, inspiring and informative.

One-to-ones are useful for enquiring about how you can access business information and support, to discuss a problem or question you have in a specific area of your business, or to find out more about Intellectual Property. Find out more information on our 1-to-1s page.

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Developing your brand: Who are you, and why should people buy from you?

November 18 @ 10:00 am - 11:00 am

In this webinar session, Alison will talk you through the process of building your brand and then communicating it with your customers

Developing your brand: Who are you, and why should people buy from you?

In this webinar session, Alison will talk you through the process of building your brand and then communicating it. She’ll cover:

  • What is a brand, and why is it important?
  • How to determine your brand
  • Naming your brand
  • Your logo and brand identity
  • Determining your tone of voice
  • The importance of brand consistency
  • What all of this means in practice!

Whether you already have a brand or are yet to settle on one, this webinar will help you make sure you’re creating the right impression and give you a solid platform to launch your marketing.

About Alison:

Alison is a Chartered Marketer and a no-fluff marketing consultant. Her approach is straightforward, plain-speaking and honest.

In 2010 she created Straight Marketing, a marketing agency focused on helping busy business to raise their profile, attract new customers and increase sales.

Before Straight Marketing, Alison spent 13 years in the professional services sector, working on the planning, coordination, and implementation of business development strategies and marketing communications programmes.

Booking/Joining information

This is a Zoom webinar – details will be sent to you 24 hours before the session via email.

The session will be recorded for BIPC Devon’s archive. You are free to leave your cameras on or turn them off as you prefer. There will be a chance to ask questions during the session, which you can do via video/audio or by using the Zoom chat function.

If there is anything we can do to help you access this session more easily, please do get in touch at bipc@librariesunlimited.org.uk.

Booking Details

Use the booking link below to book your place at this event.

Details

Date:
November 18
Time:
10:00 am - 11:00 am
Event Category:
Event Tags:
Website:
Book Your Place