Business & IP Centre Devon


The Business & IP Centre at Exeter and Barnstaple Libraries host a range of events and workshops to suit start-ups, entrepreneurs or businesses looking to learn new skills or research their industry.

Webinars run weekly on a variety of subjects and are a great way to get an overview of a new topic, or a refresher which can help you to look at your business plan in a new light. Whether you’re just starting out or an established business looking to grow, our webinars are useful, inspiring and informative.

One-to-ones are useful for enquiring about how you can access business information and support, to discuss a problem or question you have in a specific area of your business, or to find out more about Intellectual Property. Find out more information on our 1-to-1s page.

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PR & Marketing Strategy: the Basics

March 20, 2023 @ 11:00 am - 12:00 pm

Find out how to build a strategy that will build and audience and secure sales

PLEASE NOTE: This session is part of BIPC Devon’s Women in Business course, session are open to Devon-Based business women.

Discover how to plan a PR and Marketing programme that will help you connect with potential customers and promote your products or services.

If Marketing and PR are on your to-do list but you’re not sure where to start, this session will give you the answers. Whether you’re selling products, offering a service or growing an established business, Siobhán Lavelle, a marketing consultant and mentor with over 30 years’ experience, will guide you through the basics of planning and implementing an effective PR and Marketing programme that will help you meet your business goals.

Creating a plan for your PR and marketing will ensure you’re putting your effort into activities that make a difference. You’ll discover how to identify your target audiences and how to talk to them about what your business offers. We’ll explore how to prioritise the activities and outputs available to find the right mix for your business. From digital marketing to social media, community creation and audience engagement, we’ll discuss online and offline opportunities to help you understand how to determine the right mix of channels for your target audiences.

You’ll leave this session with a solid understanding of how PR and Marketing can make a difference to your business plus the tools you need to create and implement marketing and PR campaigns that suit your budget and resources.

About Siobhan

Siobhán is a PR and marketing communications consultant. With nearly 30 years of experience, she works with clients to develop marketing communications programmes that support business goals and drive growth and sales, build brands and strengthen reputation. Siobhán brings an action-focused approach that helps businesses identify and communicate effectively with the people that matter.

Siobhán has extensive experience in helping clients manage issues. A safe pair of hands when businesses are facing difficulties, Siobhán helps to minimise any impact on business reputation and guide clients through challenges, from negative media or social media attention to redundancies, relocations or other major changes or problems.

Before setting up her own consultancy, Siobhán worked both as a consultant and in-house across a range of organisations, including global consultancy, not-for-profit, public sector, multi-nationals and SMEs. She’s a member of the CIPR, an accredited member of ibd Business Advice Group and a member of the Association of Business Mentors. She works as a mentor for The Princes Trust and for The University of Plymouth, where she also provides guest lectures on a range of marketing communications and business topics.


Zoom webinar – joining details are available on the Online Event page and included in reminder emails.


Closed Captions are available and can be turned on for any user via your own Zoom settings.

Recordings are available for those who may wish to revisit the topic.

The session will be recorded for BIPC Devon’s archive. You are free to leave your cameras on or turn them off as you prefer. There will be a chance to ask questions during the session, which you can do via video/audio or by using the Zoom chat function.

If there is anything we can do to help you access this session more easily, please do get in touch at

Booking Details

Use the booking link below to book your place at this event.


March 20, 2023
11:00 am - 12:00 pm
Event Category:
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