Business & IP Centre Devon


The Business & IP Centre at Exeter and Barnstaple Libraries host a range of events and workshops to suit start-ups, entrepreneurs or businesses looking to learn new skills or research their industry.

Webinars run weekly on a variety of subjects and are a great way to get an overview of a new topic, or a refresher which can help you to look at your business plan in a new light. Whether you’re just starting out or an established business looking to grow, our webinars are useful, inspiring and informative.

One-to-ones are useful for enquiring about how you can access business information and support, to discuss a problem or question you have in a specific area of your business, or to find out more about Intellectual Property. Find out more information on our 1-to-1s page.

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Using Email Marketing to Grow Your Customer Base

June 23, 2021 @ 1:00 pm - 2:00 pm

Email marketing can be one of the most vital tools to growing your customer base and making sales. Fran shares how to make the most of it.

Used effectively, email can be a powerful marketing tool. It enables you to meet your customers where they are and target your advertising to a group of people who have signed up to hear what you have to say.

Francesca Mapp shares advice on how to get started with email marketing and how this can help you to grow your customer base.

Topics Covered:

Top tips for creating an engaging email strategy

Why email marketing works and how it can benefit your business

How to target your customers with specialised content

Writing copy to write exciting emails which your customers will want to open

About Francesca:

Francesca is a trained journalist and ex-Chief Reporter turned freelance copywriter. Over the past four years she has run the marketing programme for a national charity, helping generate hundreds of thousands of pounds in donations through persuasive and compelling copy.

Since going freelance she has been working with small businesses to improve their written content, be that web copy to drive sales, social media posts to increase brand awareness or blog posts to improve SEO.

Visit Mapp Marketing’s website at

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June 23, 2021
1:00 pm - 2:00 pm
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