Business & IP Centre Devon


The Business & IP Centre at Exeter and Barnstaple Libraries host a range of events and workshops to suit start-ups, entrepreneurs or businesses looking to learn new skills or research their industry.

Webinars run weekly on a variety of subjects and are a great way to get an overview of a new topic, or a refresher which can help you to look at your business plan in a new light. Whether you’re just starting out or an established business looking to grow, our webinars are useful, inspiring and informative.

One-to-ones are useful for enquiring about how you can access business information and support, to discuss a problem or question you have in a specific area of your business, or to find out more about Intellectual Property. Find out more information on our 1-to-1s page.

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Why your Business Values Matter with Nigel Wilkinson

October 29, 2021 @ 10:00 am - 11:00 am

Join Nigel to explore how your values can help your business to flourish, and how they should (and can!) shine through everything you do.

We all have our Personal Values, and they guide how we run our lives. But somehow when it comes to business, there can be a feeling that values should be left at the door.

In fact, the opposite is true. Identifying and maintaining our values in business is essential for our business to flourish, our personal needs to be met and to find team members and clients that buy-in to what we are trying to achieve.

Your values should shine through in everything you say, all the marketing material you produce and every action your business takes.

Many “business gurus” claim values should be left in the 1990’s and that in the current climate they are not needed. But even a cursory glance shows that consumers and businesses are putting greater store than ever into dealing with companies to whom they share values.

  • In this session we will explore Business Values
  • How you identify them
  • How you embed them in your team
  • How to enable them to drive your decision-making process
  • How they influence your marketing
  • Why you will fail without them

About Nigel

As founder and Director of the Nican Group, I support our clients by advising them on Digital Marketing, website and engagement strategies. I believe business success happens through understanding customers, especially their motivations and the online journey they take to buy from you. No amount of passion or commitment can overcome a poorly designed sales and marketing process.

Within the Nican Group, we have three specialist agencies, WNW Digital, focusing on Digital Marketing, Daneswood, a website and ecommerce specialist and Abundant Fish, a creative agency for start-ups and SMEs. We are based in the heart of Exeter City Centre.

Working with hundreds of companies over the years, we know exactly how to design and deploy a marketing process to give you the income and creative freedom you want.

Booking/Joining information

This is a Zoom webinar – details will be sent to you 24 hours before the session via email.

The session will be recorded for BIPC Devon’s archive. You are free to leave your cameras on or turn them off as you prefer. There will be a chance to ask questions during the session, which you can do via video/audio or by using the Zoom chat function.

If there is anything we can do to help you access this session more easily, please do get in touch at

Booking Details

Use the booking link below to book your place at this event.


October 29, 2021
10:00 am - 11:00 am
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