PLEASE NOTE: This session is part of BIPC Devon’s Women in Business course, session are open to Devon-Based business women.

Building a website that helps your business grow isn’t just about making it look good; it’s equally important that it functions well and engages your audience. Designing your website with the user experience (UX) in mind can help your business stand out, increase loyalty, and improve customer retention.

In this session, we’ll cover the basics of designing a user-friendly website. You’ll learn:

• The principles of UX web design and how you can use them to build a high-converting website

• The top UX design mistakes people make (and how to avoid them)

• A simple 5-step plan to design your own brilliant user experience

You’ll leave with a better understanding of how your website can help you achieve your business goals, along with actionable steps that you can implement in your own business right away.

About Tanya

Tanya is a small business branding specialist. Her business, Me & Spirit Creative helps women-led creative businesses craft personalised brand experiences that celebrate individuality, foster collaboration, and inspire positive change. With a values-driven approach and a commitment to kindness and joy, Tanya’s approach combines psychology, strategy, visual storytelling and intuition to deliver designs and narratives that resonate deeply with customers, creating lasting connections and elevating creative brands to new heights of success.

Tanya’s proven brand strategy framework bridges the gap between strategy-led design and creative self-expression. Her transformative process combines psychology, strategy, visual storytelling and intuition to create swoon-worthy brands that help creative businesses flourish.

Tanya is the host of the Following the Creative Spirit Podcast where she shares a mix of inspiring conversations celebrating creativity, exploring the creative process and following your passion – along with plenty of encouragement and practical advice for running a creative business.

As an artist, illustrator and printmaker, Tanya has first-hand experience of the struggles specific to creative businesses and is able to provide support with brand strategy and identity, creating a stellar client experience and creative direction. Follow along on Instagram @me.and.spirit for lots of branding tips and advice.

Info

Zoom webinar – joining details are available on the Online Event page and included in reminder emails.

Accessibility:

Closed Captions are available and can be turned on for any user via your own Zoom settings.

Recordings are available for those who may wish to revisit the topic.

The session will be recorded for BIPC Devon’s archive. You are free to leave your cameras on or turn them off as you prefer. There will be a chance to ask questions during the session, which you can do via video/audio or by using the Zoom chat function.

If there is anything we can do to help you access this session more easily, please do get in touch at bipc@librariesunlimited.org.uk.