Business & IP Centre Devon


The Business & IP Centre at Exeter and Barnstaple Libraries host a range of events and workshops to suit start-ups, entrepreneurs or businesses looking to learn new skills or research their industry.

Webinars run weekly on a variety of subjects and are a great way to get an overview of a new topic, or a refresher which can help you to look at your business plan in a new light. Whether you’re just starting out or an established business looking to grow, our webinars are useful, inspiring and informative.

One-to-ones are useful for enquiring about how you can access business information and support, to discuss a problem or question you have in a specific area of your business, or to find out more about Intellectual Property. Find out more information on our 1-to-1s page.

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Finding the Sweet Spot

September 30, 2021 @ 1:00 pm - 2:00 pm

Join John Pomeroy to look at finding the sweet spot for your business, helping you maximise your profits and minimise your efforts.

Finding the Sweet Spot for your business is important in helping you maximise your profitability and minimise your effort. Understanding where you have differentiation will help you focus on the customers most likely to buy what you have and who value what you do. Failure to identify your sweet spot will leave you competing by price alone!

About John

Having spent the last 30 years building and growing organisations across Europe, I have effectively spent my entire working life constantly challenging the best way to penetrate and grow revenues and build strong and sustainable organisations to support that growth. I have experience in both direct & indirect sales models, have worked extensively with sales partners and distributors as independent organisations and as joint-venture organisations. Along this journey I have been involved in both the sale of companies and acquisition and subsequent assimilation of companies, so also have an in depth understanding of what constitutes value and the issues involved on both sides of the merger & acquisition process. For several years now I have been working with owners of local businesses across the South West from my home in Cornwall leveraging this experience to help them build actionable plans and organise themselves for sustainable growth.

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Booking/Joining information

This is a Zoom webinar – details will be sent to you 24 hours before the session via email.

The session will be recorded for BIPC Devon’s archive. You are free to leave your cameras on or turn them off as you prefer. There will be a chance to ask questions during the session, which you can do via video/audio or by using the Zoom chat function.

If there is anything we can do to help you access this session more easily, please do get in touch at

Booking Details

Use the booking link below to book your place at this event.


September 30, 2021
1:00 pm - 2:00 pm
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