The Business & IP Centre at Exeter and Barnstaple Libraries host a range of events and workshops to suit start-ups, entrepreneurs or businesses looking to learn new skills or research their industry.
Webinars run weekly on a variety of subjects and are a great way to get an overview of a new topic, or a refresher which can help you to look at your business plan in a new light. Whether you’re just starting out or an established business looking to grow, our webinars are useful, inspiring and informative.
One-to-ones are useful for enquiring about how you can access business information and support, to discuss a problem or question you have in a specific area of your business, or to find out more about Intellectual Property. Find out more information on our 1-to-1s page.
How to create a strong brand for your business
Your business’ brand is one of your most valuable assets. It sets you apart from your competitors, makes you memorable and builds trust with your audience eventually turning them into loyal customers.
When most people hear the word brand they immediately think of logos, colours and fonts. But your brand is far more complex and powerful than a simple visual identity.
In this webinar we will cover the following:
• What is a brand?
• What is branding?
• How to define your brand identity?
• How to position yourself in the market?
• How to communicate with your customers?
• How to build brand awareness?
Upon leaving this webinar you will have a much greater understanding of how a strong brand will allow you to build relationships with your audience and eventually turn them into loyal customers. You will be equipped with a strategy for defining your brand identity and using it to communicate with your customers.
About Stacey Sheppard
Stacey Sheppard is a freelance writer and multi-award-winning interior design blogger. She started her blog, The Design Sheppard, in 2009 and it is has ranked as one of the top interior design blogs in the UK every year since 2012.
Stacey has written for various print and online publications including Livingetc.com, Warehouse Home, Devon Home, Taste Buds, Designer Kitchen & Bathroom magazine and Startups magazine amongst others. She has appeared on panels for industry events, judged industry awards and featured on national TV as an interiors expert.
Working as a journalist and freelance writer in the print and digital media industry for the past 14 years, Stacey has helped countless brands to tell their story in the media and therefore has gained enormous insight into how a strong brand identity can help businesses to stand out and attract their ideal customers.
In early 2020 Stacey opened, The Tribe, a small boutique coworking space for female entrepreneurs in Totnes. Having found that working from home can be a lonely and isolating experience that does not foster creativity and knowing many female entrepreneurs in a similar situation locally, Stacey decided to set up a dedicated space to allow women in business to come together in a supportive and collaborative environment that encourages growth.
In 2021, The Tribe won two business awards and Stacey was also a finalist in the Women in Business Awards.
Zoom webinar – details will be sent to you 24 hours before the session via email.
The session will be recorded for BIPC Devon’s archive. You are free to leave your cameras on or turn them off as you prefer. There will be a chance to ask questions during the session, which you can do via video/audio or by using the Zoom chat function.
If there is anything we can do to help you access this session more easily, please do get in touch at email@example.com.
Use the booking link below to book your place at this event.