The Art of Business – Can You Sell Your Knowledge as Part of Your Business?
Can You Sell Your Knowledge as Part of Your Business? I’m sure you have heard that creating and selling online courses can be a fantastic way to generate revenue in your business. You’ll probably have seen claims from big shiny business owners about passive income, evergreen funnels, and amazing sales figures, right? But in reality, can you and your business benefit from selling your knowledge in this way? Read this blog post to find out the answer and for some hints and tips on where to start with selling your knowledge as a part of your business. Before we go any further, let me introduce myself. I’m Claire Collis, one of the expert one-to-one providers for BIPC Devon. I have built a business helping entrepreneurs and small business owners to get their knowledge out of their heads and into high quality saleable formats that work for them, their businesses, and their customers. I do this by supporting people with the strategy, mindset, technical knowledge, accountability, and practical skills that they need to create their own knowledge-based products including books, eBooks, online and offline courses, webinars, workshops, and membership communities. Throughout this post I will talk about knowledge products, by which I mean any