December’s High Street Hero: Yellow Umbrella Gifts
Yellow Umbrella Gifts is a gift shop with a difference. With the support of 28 different artists and crafters and her mum, owner Hayley Kyte has created a vital space for Newton Abbot’s crafting community and its shoppers as it brings independent, handmade gifts to the high street. Hayley Kyte tells us how the shop started, how she keeps customers happy and coming back for more, and how she has moved fast to compete with chain retailers in the rush up to Christmas. How did you get started with opening Yellow Umbrella Gifts? I started crafting for my mental health after 15 years of hairdressing, then it developed into the business with my very first tabletop event in Kingskerswell Church Hall. I just found my niche hand-making and designing plantable greeting cards and plastic free giftware, and made that a business rather than doing it just as a hobby. Then that escalated into bigger events. I got a bigger gazebo, I wholesaled my greeting cards, I was in 86 shops around the country, and I met lots of lovely people along the way. A lot would say ‘people aren’t coming to the event, people aren’t seeing my product, I’m not